Sugar Factory expanding on Broadway this summer
Sugar Factory keeps getting sweeter.
Popularized by celebs like Drake and the Kardashian clan, the chain that offers Giggles Snickers Milkshakes and cocktails in 60-ounce goblets will open a new Sugar Factory Artisanal Doughnut and Coffee Bar at 1991 Broadway this summer — and it is planning a rollout of more of these stand-alone doughnut-coffee bars.
That’s in addition to the 7,000- square-foot Sugar Factory that opened in April at the same address, serving up American bistro fare along with its sweet drinks.
There’s also a three-story Sugar Factory American Brasserie on Washington Street in the Meatpacking District.
The new 3,000-square-foot Upper West Side doughnut bar will offer exclusive Sugar Factory creations, including a cannoli doughnut, specialty pastries, gelato and coffee drinks.
Sugar Factory is also scouting new locations to open in New York, in addition to debuting more stand-alone artisanal doughnut and coffee bars.
The creations come from Sugar Factory’s new corporate pastry chef, Max Santiago, who will also launch a new Sugar Factory bakery in Miami this fall. Called Sugar Factory Patisserie & Gummy World, it will materialize at 507 Española Way.
Santiago is co-founder of The Salty Donut in Miami, and a winner of the Cooking Channel’s “Sugar Showdown.”
That Neuhaus Belgian chocolates opened a 142-square- foot store in the Westfield World Trade Center at 182 Greenwich St. in time for Mother’s Day.