The Food Freshness Card™: The Newest Technology in the Food Industry Wins the 2017 United Fresh Innovation Award for Best New Safety Solution
The Food Freshness Card™ wins again! In early June Natures Frequencies’ Food Freshness Card™ won the United Fresh Innovation Award for the Best New Food Safety Solution.
“We are thrilled and honored to have received this award from United Fresh,” said Rick Hassler, Director of Natures Frequencies, developer of the Food Freshness Card™. “This award, which comes at the same time as the award the Food Freshness Card received from Food Logistics for Top Green Provider 2017, makes us humbly proud, and more determined than ever to share this innovative technology with the food industry.”
On the United Fresh Innovation Awards, Tom Stenzel, President and CEO of United Fresh, said in a statement, “The innovation of our member companies shape the entire produce industry and show attendees have the unique opportunity to see that ingenuity up close at United Fresh. Congratulations to this year’s winners and thank you to all participants for showcasing your creativity.”
The Food Freshness Card™ is laboratory and commercially tested to keep food fresher longer. This is the newest, easy to use innovative technology in the food industry as it addresses the global problem of food waste and spoilage, a global problem.
Consumers reported that safety was their biggest concern on whether to throw away food. According to the NRDC, getting food to the table eats up 10 percent of the U.S. energy budget, 50 percent of U.S. land, and 80 percent of freshwater. Yet 40 percent of the food—approximately $150 billion a year—in the U.S. goes uneaten.
“The Food Freshness Card™ has the unique ability to assist with freshness at any point in the food chain; from the farm to packaging, pallet, container, and all the way to distribution and retailer,” Hassler pointed out. “Even in the home, the Food Freshness Card™ can extend the shelf life and prolong freshness of many fruits, vegetables and breads.”
As a result of implementation in the food chain, 36 Food Freshness Cards™ were installed in the commercial kitchen facilities at Bridgewater State University, which are administered by Sodexo. Prior to installation, average spoilage and waste was approximately $500 per month. During the three-month case study, every month recorded $0 spoilage for a three-month saving of approximately $1,500. Sodexo’s Executive Chef commented, “To date, we have not thrown away any bread or produce, which is simply incredible.”
“The Impact the Food Freshness Card™ can have on sustainability and the planet cannot be understated,” Hassler stressed. “Worldwide, more than $1 trillion in food is wasted annually. The energy and resources used to produce the 40 percent of food waste in the U.S. alone is enormous. If the Food Freshness Card™ can reduce food waste—even by one-percent—the savings in energy and resources would be astronomical. In addition to its successful application in farms, supermarkets, commercial kitchens, shipping containers, walk-in refrigerators, post-harvest and food processing areas, the card works great in a home refrigerator. Our unique technology can be utilized to solve many sustainability issues and will continue to expand with more uses and customized solutions.”