Dabur ropes in Jacqueline Fernandez as brand ambassador for Dabur Honey
Homegrown FMCG company Dabur, has roped in Bollywood actress Jacqueline Fernandez as the new brand ambassador for its health supplement brand Dabur Honey. A new campaign, ‘Stay Fit, Feel Young’ featuring Jacqueline Fernandez, will be launched shortly, the company said in a statement.
“We are excited to have Jacqueline Fernandez as Dabur Honey’s new face. Health & Fitness has become a way of life for all Indians today through improved lifestyle and dietary habits,” said Prashant Agarwal, DGM Marketing, Dabur India.
The new campaign, featuring Jacqueline Fernandez, would communicate the message: “Drop your excuses and start work out and stay fit & healthy with Dabur Honey”. A new TVC and print campaign featuring Jacqueline would be launched soon.
“When I was approached by Dabur for this association, I found this to be something that I would love to communicate to Indian consumers about. The brand proposition of “Stay Fit, Feel Young” was something that I immediately connected with,” said Jacqueline Fernandez.