Check the fine print warn consumer advocates as food gets downsized
WALLETS and purses are being lightened by “shrinkflation” as food companies find less is more profit and lax consumer laws force frantic mums in supermarket isles to try to find tiny typed warnings.
Consumer advocacy groups say reducing sizes or numbers of products, yet keeping prices the same, takes advantage of the busiest consumers.
Choice spokesman Tom Godfrey told The Saturday Telegraph packaging changes where only noticed by customers who read the fine print, usually on the back of a packet, and even front of packet labelling was now under attack by greedy manufacturers.
“It is especially concerning as industry is trying to remove the display of weight from the front of processed packs,” Mr Godfrey said.
“To sweeten the bottom line, time and time again companies reduce the size of their products without reducing the cost.”