Blades fans can toast their club’s promotion with a brand new artisan beer created a goal kick away from the club – and the first to be made for a major English league club.
KOP, a 4.1 per cent pale lager, was created by Sentinel Brew Company on Shoreham Street and was mashed-in earlier this month by Sheffield United legend and club ambassador Tony Currie.
“We are the club’s local brewery”, said Alex Barlow, head brewer at Sentinel, which sells its beer in the same venue.
“United’s Kop backs onto Shoreham Street, where we’re based. We’re as passionate about The Beautiful Game as the many fans who come in on match days, and believe they are as passionate as us about beautiful beer.
“Football supporters represent a real cross-section of society and by the laws of economics, a big proportion of the 28,000 supporters who turn out to a United game will appreciate a specially crafted beer too.
“So we’re giving United fans a first in major English Football League history – a locally brewed, hand-crafted alternative,”
United badge-branded cans of KOP are now on sale in the club shop at Sheffield United and at Sentinel, where the lager is also available at the pump and in keg form. The 440ml cans feature a picture of Kop favourite Billy Sharp in post-goal celebration.
United commercial manager Liam Robinson said: “Having a Sheffield United-branded lager available in the club shop is a ground-breaking move. “
From beer, to beef. For 27 years meat lovers have trekked to Damon’s for their hit of sticky ribs.
Now the retro restaurant in Beighton is offering a takeaway delivery service for the first time.
Manager Darren White said: “The takeaway industry is undergoing a step-change and there’s been an increase in quality, with more food produced by restaurants available for home delivery. We don’t want our loyal customers to miss out.”
To celebrate the launch e Damon’s is offering 20 per cent off it’s full-price menus instead of the usual 10 per cent until Friday April 28.
Customers should quote ‘Double Discount.’
There’s a Mexican flavour to the Street City food festival off Ecclesall Road this weekend, which will be themed around the Cinco de Mayo carnival celebration. The family friendly food festival runs from 1pm to midnight on Saturday April 29 and Sunday April 30.